Lynn Leopold, Jerry Codner, Monica Hargraves (CCE Environmental Educator),
presenters who have agreed to be placed on the Speakers Bureau list are:
Sharon Anderson, Deb Grantham, Liz Moran, Eileen O’Connor, Kate Hackett,
Jose Lozano, and Larry Fabbroni.
which will be made available to presenters:
Slides providing general information
defined with organization vision
to the RPP
manual summarizing information found in the RPP
letter sent to highschools
releases and Newspaper articles starting in Februrary
to Town Boards (both IO members and non-members)
organizations, Sierra Club, Rotaries etc.
Hargraves suggested that the current presentation categories need to be more
eye-catching and added that a presentation covering the benefits of the Lake,
focused on audiences such as the Chamber of Commerce, TCAD, Rotary Clubs and
realtors, would be a valuable addition to our list of presentation topics.
Mass Media Campaign:
was agreed that EPPOC should start with the script writing and production of
the Radio PSAs regardless if we get or don’t get the EPA funding for the
Mass Media Campaign in May. Lynn Leopold mentioned that approximately 8 lines
of text can be said in a 30 second PSA. As 30 second PSAs have a better chance
of fitting in a better time slot than longer PSAs, and repetition is good, it
was decided that EPPOC would focus on doing several 30 second PSAs rather than
a few 60 second PSAs. A preliminary list of 11 possible PSA topics was
brainstormed and each EPPOC member was assigned two topics to start developing
catchy script ideas for the next meeting in February.
/ drinking water (Sharon)
chemicals/lawn and garden chemicals (Lynn)
oil change (Lynn)
(do we have an alternative?) (Jerry)
going into streams and lake (Jerry)
– fishing with non-lead sinkers, well tuned boat engines, cleaning boats
well before transporting them to a new waterbody (Jim)
of exotic species – zebra mussels and plants (Jim)
Management / erosion prevention (Karin)
addition to the PSA topics, a strong connecting theme, which will be used in
every PSA, such as “everything drains to the Lake” is needed.
mentioned a good station with coverage around Cayuga Lake is WEOS 89.7 in
Geneva and will contact Mike Black, the station manager. Eagle Broadcasting
and WVBR . Karin will find out if there is a radio station in Seneca Falls to
get better coverage of the Northern portion of the Watershed. Possible TV
outlets would be channels in Syracuse and Binghamton and local Channels 7 and 13.
audiences will be directed to the IO Website for further information. Jerry
will add a useful resources page containing a list of resources, contact
numbers and links of interest.
page of positive and fun facts about the Cayuga Lake Watershed will be added to
the IO Website.
change of the IO logo to give a more appealing look to the web page and
official IO letters.
Additional Educational Possibilities:
of the Lake George Association last year was mentioned as a good role model.
The idea of using a boat to give educational tours of Cayuga Lake was
discussed. MV Manhattan or a boat which conducted trips from the
Farmer’s Market last Summer were mentioned as options. Karin will
further investigate this option.
or bimonthly articles in the Ithaca Journal, based on PSA topics – A
change in the IO logo was suggested to make it more appealing both for these
articles and to be used in the IO Website.
or EPPOC Newsletter, will it be continued?
Meeting: TBA - possible dates: February 19 or 21, 2002
by Karin Harjes
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CLW IO 2002